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Assist Allied Health
Brand Story | Client Stories | AHPRA Compliant
For many health practices, effective content is too often a low priority and practices are often too time-poor to put any significant focus on their content conversion strategy (while remaining AHPRA compliant).
However, this inevitably catches up with them. When their local competitors do leverage video and photo production effectively, they often lose their target market and potential clients.
When health practices don’t have a clear and effective brand story and communication of their core values, it’s hard for potential clients to see the benefits of working with them over a competitor. That’s where Assist Allied Health found itself.
The Problem
Assist Allied Health's website & social media featured no video content whatsoever, meaning they were missing out on the opportunity of high-converting video to build trust with and further qualify leads visiting their website and social media channels. After an initial consultation to learn their target market, industry competitors, and the problems they were facing in leveraging their online presence to increase bookings, we strategised the most effective solution to upgrade their website and social media channels into high-converting cash cows.
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Our primary goals in producing the content were to:
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Greatly increase website conversions to generate more bookings
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Articulate what makes them different to other Physios
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Give potential clients a reason to choose them over competitors
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Showcase their values and build trust with potential clients
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Make them stand out as leaders and experts in their industry
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Remain compliant with strict AHPRA laws for advertising health practices
Our Solution
Applying this content to their website social media channels, we crafted a solution for Assist Allied Health by utilising high-converting video designed to greatly increase their bookings and provide them with the exposure needed to grow their practice.
Brand Story Video
Client Story Videos
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