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Gloss Skin & Beauty
Brand Story Video | Social Media Content
For many beauty salons, a high-converting video content strategy in non-existent. They simply are leaving money on the table because they don't understand how powerful a story really is...
When local competition does leverage a video strategy effectively however, salon owners are too often significantly more prone to losing their future clients while having no idea why.
Because of the lack of effective video, a salon's values, expertise, and approach to beauty are often never truly communicated in a sense that builds personal connection and trust in prospect.
This makes it impossible for potential clients to see the benefits of working with you over a competitor. And that’s where Gloss found itself.
The Problem
Gloss's website featured no video content whatsoever, meaning they were missing out on the opportunity to better their competitors with high-converting video to qualify and warm leads visiting their website.
After an initial discussion to learn their ideal clients, competitor weak points, and what made them stand out from competitors, we strategised the most effective solution to upgrade their website into a high-converting cash cow of lead conversion.
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Our primary goals:
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Build trust and personal connection for website leads
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Further qualify and warm leads to generate more online bookings
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Give potential clients a reason why they're the best over competitors
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Articulate their core values and story to give a personal connection
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Place them far above competition as leaders and experts in their industry
Our Solution
Applying a brand-story video to their website, we crafted a solution for Gloss by implementing high-converting video designed to significantly increase their bookings and provide them with the required exposure to grow their business.
Brand Story Video
Social Media Content
Looking for similar growth for your brand?
Nexus can help with a transformative high-converting strategy that’s focused on growth.